The CHANCE®-instruments help to maximise success and potential in all phases of marketing planning. All issues which can be researched by means of traditional market research are covered, but always enhanced by the valid CHANCE brand choice criterion.
The CHANCE® idea goes with all interview techniques: face-to-face, CAPI, online or telephone interview, group discussion, depth interview. This means that standard selection criteria continue to be applicable.
go on to: l Phase 1 l Phase 2 l Phase 3 l Phase 4 l